McDonald's, for the first time in its 'we sell 75 hamburgers every second' history, is trialling a vegan burger. Holy cow, right?
The fast food chain is wisely latching onto the food world's most telling trend – plant-based diets have advanced way past fad. People are nibbling carrots all over the shop.
According to HealthFocus , 60 per cent of consumers are reducing their meat intake. A sizeable 17 per cent of 15-70 year-olds now follow a 'predominantly' vegan diet.
The fries are just fries (Image: Instagram)
So McDonald's, which serves one per cent of the world's population every day, is hoping to keep up. The move is probably entirely profit-focused. (Although McDonald's is keeping an eye on developments in lab-grown meat too, so at least it knows the environment exists.)
The new item is called the McVegan – naturally – and will be available to buy in Finland between October 4 to November 21 initially. After that, if popular, the burger could be introduced in Britain and beyond.
What's it made of, then?
Soy soy (Image: Instagram)
The McVegan is a soy-based patty (the precise ingredients of which currently remain unknown) in a bun with lettuce, onions, ketchup, and mustard.
The news was announced by McDonald's Suomi, the brand's Finnish Instagram page. People are pretty excited about the burger.
In America alone, customers get through one billion pounds of beef a year. That's about nine Titanics. Of cows. Every year. In one country.
You can watch the full review of the new McVegan Burger from 'Or Something' at her YouTube channel.